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SNOW JOE
MY ROLE
SNOW JOE is the market leader of home, lawn, and garden tools, along with 8 subsidiary brands; SUN JOE, AQUA JOE, AUTO JOE, NISAKU, BLISS, SUPPLY AID, and EATNEAT.
I am the Lead UIUX Designer in the Digital Design team, known as "The UX Expert" and "Go-To" person of the team, tasked with creating user-centered design solutions that tackle daily complexities of the eCommerce business.
Through researching, usability testing, and collaborating across multiple teams to ship products end-to-end. Driving the aesthetic direction for sleek & modern, while maintaining a high standard for purposeful designs for 8 million+ monthly users.
PROJECTS
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