Sun Joe + Snow joe
Amazon Storefront
Problems To Solve:
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Slow progress in sales.
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Amazon ranking decreased.
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Users having trouble finding products - resulting in help requests overload for customer service team.
pain points
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Poor quality video as the first thing absorbed = poor first impression of the brand
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Tiny "Deal" label
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Intention of one single product being placed at such dominant position is not evident.
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The left&right arrows are misleading for some users, pre-assuming it will slide to another product, but only slides to the next image of the same product.
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"Best Sellers" does not show price, users need to click on a product to see what and how much it is, but clicking on any product during the early stage of home page experience will break the flow.
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Long paragraph center-aligned makes it difficult to read.
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Poor readability and usability of the product collection section.
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Products does not seemed to be intentionally organized and categorized.
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No grid systems / No branding structures / Not enough product details to be interested to keep browsing
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Too much white space without layered design systems.
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Boundary between primary and secondary information gets lost.
Wireframes IDEATION
