This is a personal project inspired by my Mom's Postnatal Care Center "Yaju". Herbal medicative diet for food therapy or so called "Herbal Cuisine" is a delicious dietary lifestyle in eastern countries, especially needed by women who just delivered a baby or anyone who seek nutrition for the body or lose weight. "How to properly take care of our bodies with food?" has been a popular topic among the healthy groups.
I designed an APP for people to order, learn, share, and talk about healthy food therapy.
December 2020 - January 2021
Design a user-friendly food mobile App for Asian customers in the US and Canada
Create a strong Visual Identity and User Interface design system based on user research and color psychology
Conduct usability testing and user interview before launch on App store
Who is it for
50% Age 28 - 50
30% Age 18 - 28
20% Age 50 - 80
75% Female vs. 25% Male
Preparing for Herbal Cuisine at home is extremely time-consuming, it usually requires over 10 kinds of ingredients and at least 2 hours to cook a medicative soup.
Difficult to Find
People are easily drawn away by junk food or spicy&salty meals if they were shopping in other food delivery Apps or looking at menus physically at restaurants.
Lack of Nutritional Knowledge
Every food has its properties just like our bodies, they are either cold, neutral, or warm. Cook a well-balanced nutritious meal requires efforts in learning.
Not Personalized to Body Needs
Every body has different needs for food, people are afraid to take the wrong medicinal property for their body needs.
UI color system
Color selection with psychological suggestions related to nature, health, and eastern aesthetics :
Tea Brown Chinese Black Tea
Walnut Brown Wood and Nature
Bamboo Green Bamboo and Matcha Green Tea
Midnight Black Serenity
Ivory White Purity
UI design style neomorphism
Choose by season/seasonal fresh ingredients
Choose by meal categories
Choose by the time of the day
Search Bar & Cart
My Account page
Earn free credits with membership card
Edit personal info
Track "In-progress" / "Completed" orders
Customer Service / Notification / Setting
Neomorphism can blend in cohesively with western or eastern aesthetics and color schemes. The study of font and colors really helps in building a beautiful user interface for targeted consumer groups. Color psychology is very useful in consumer/service/food Products. Although the user flow is simple, the experience still needs to be further tested.