YAJU
FOOD THERAPY
This is a personal project inspired by my Mom's Postnatal Care Center "Yaju". Herbal medicative diet for food therapy or so called "Herbal Cuisine" is a delicious dietary lifestyle in eastern countries, especially needed by women who just delivered a baby or anyone who seek nutrition for the body or lose weight. "How to properly take care of our bodies with food?" has been a popular topic among the healthy groups.
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I designed an APP for people to order, learn, share, and talk about healthy food therapy.
my role
UIUX Designer
team member
N/A
project duration
December 2020 - January 2021
project goal
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Design a user-friendly food mobile App for Asian customers in the US and Canada
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Create a strong Visual Identity and User Interface design system based on user research and color psychology
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Conduct usability testing and user interview before launch on App store
Who is it for
50% Age 28 - 50
30% Age 18 - 28
20% Age 50 - 80
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75% Female vs. 25% Male
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Problem
Time-Consuming
Preparing for Herbal Cuisine at home is extremely time-consuming, it usually requires over 10 kinds of ingredients and at least 2 hours to cook a medicative soup.
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Difficult to Find
People are easily drawn away by junk food or spicy&salty meals if they were shopping in other food delivery Apps or looking at menus physically at restaurants.
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Lack of Nutritional Knowledge
Every food has its properties just like our bodies, they are either cold, neutral, or warm. Cook a well-balanced nutritious meal requires efforts in learning.
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Not Personalized to Body Needs
Every body has different needs for food, people are afraid to take the wrong medicinal property for their body needs.
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design process
UI color system
Color selection with psychological suggestions related to nature, health, and eastern aesthetics :
Tea Brown Chinese Black Tea
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Walnut Brown Wood and Nature
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Bamboo Green Bamboo and Matcha Green Tea
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Midnight Black Serenity
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Ivory White Purity
UI design style neomorphism
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HomePage
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English Translation
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Choose by season/seasonal fresh ingredients
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Choose by meal categories
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Choose by the time of the day
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Search Bar & Cart
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Navigation Bar
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My Account page
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Earn free credits with membership card
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Edit personal info
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Track "In-progress" / "Completed" orders
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Customer Service / Notification / Setting
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Order Page
interactive prototype
project takeaways
Neomorphism can blend in cohesively with western or eastern aesthetics and color schemes. The study of font and colors really helps in building a beautiful user interface for targeted consumer groups. Color psychology is very useful in consumer/service/food Products. Although the user flow is simple, the experience still needs to be further tested.
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